The Pitfalls of Hiring Managers from Large Software Companies for International Market Expansion
The decision to expand into new markets is often fraught with challenges. One common but flawed strategy employed by leadership teams is the recruitment of managers from large, multi-billion-dollar revenue software companies to spearhead these endeavours. However, after witnessing multiple organisations failing with this “talent management” strategy we argue that such a strategy is deeply flawed and detrimental to the success of a company entering a new international market.